Thursday, January 13, 2011

AOL Outsources Sports, Health, and Real Estate

AOL CEO Tim Armstrong today announced three new content partnerships which effectively will hand over coverage for sports, health and real estate. The partners are Sporting News, Everyday Health, and Move.com for real estate. These will replace AOL's own properties Fanhouse and AOL Health, whereas AOL Real Estate will remain. (Disclosure: AOL owns TechCrunch). Armstrong suggested on a conference call that these are not areas that are core to AOL. "The reason we did these deals is because we believe the partners we are working with will be better at doing their core business than we are." AOL isn't getting completely out of sports, health, and real estate content. Especially when it comes to local (through Patch) or video, AOL will continue to create videos and articles covering these topics, some of which will appear on the partner sites and some of which will appear in AOL properties.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/bWpRpJ56cp8/

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